# How to create Image-based AR campaign

Follow the below steps to build your first AR campaign within minutes. Go to the central dashboard (after you login, you land up here) and click on any of the buttons - **Create AR Campaigns** or **Add New Campaign**.

  
1\. Provide a name for your campaign. Please remember not to use any space, underscore or special character within the campaign name (Read [here](https://help.marvinxr.com/books/marvin-xr-help-manual/page/how-to-create-surface-ar-campaign#:~:text=As%20a%20security,not%20with%20HTTPS.) for associated reasons).

[![How to create Image-based AR campaign-IMG1.png](https://help.marvinxr.com/uploads/images/gallery/2025-03/how-to-create-image-based-ar-campaign-img1.png)](https://help.marvinxr.com/uploads/images/gallery/2023-08/0jwrnghago.png)

2\. Drag your traget image (.PNG format) to the dropbox and click on Start button to create the camera identifiable format (targets.mind). Based on the size and the complexity of the image, it can take from few seconds to couple of minutes to complete this step.

Click **Download** button to download the AI generated camera recognition trained model (**targets.mind**).

<table border="1" id="bkmrk-do-not-change-the-na"><colgroup><col></col></colgroup><tbody><tr><td><p class="callout warning">Do not change the name of the file. Keep the trained model name as **targets.mind**</p>

</td></tr></tbody></table>

[![How to create Image-based AR campaign-IMG2.png](https://help.marvinxr.com/uploads/images/gallery/2025-03/how-to-create-image-based-ar-campaign-img2.png)](https://help.marvinxr.com/uploads/images/gallery/2023-02/VLBimage.png)

3\. Now upload the following to the campaign:

- Target Image (**PNG**)
- AI trained model for camera recognition (**targets.mind**)
- 3D model (**GLB**)

If you don't have a 3D model, no worries - there's a default 3D model in the template (you can change it later anytime after the campaign creation).

Click on the **Create AR Campaign** button to finish the setup.

[![How to create Image-based AR campaign-IMG3.png](https://help.marvinxr.com/uploads/images/gallery/2025-03/how-to-create-image-based-ar-campaign-img3.png)](https://help.marvinxr.com/uploads/images/gallery/2023-02/Ozlimage.png)

  
4\. Your AR campaign can take up to 2 minute to get created. Read [here](https://help.marvinxr.com/books/marvin-xr-help-manual/page/how-to-create-surface-ar-campaign#:~:text=Once%20you%20hit,work%20just%20fine.) for the associated reasns

[![How to create Image-based AR campaign-IMG4.png](https://help.marvinxr.com/uploads/images/gallery/2025-03/how-to-create-image-based-ar-campaign-img4.png)](https://help.marvinxr.com/uploads/images/gallery/2023-02/eFximage.png)

Congratulations! Now you have created your first image-based AR campaign. Enjoy the experience.